What’s in a label? Or more specifically, what’s in a record label – a great one, one which transcends its utilitarian function as industrial distributor and commodifier of recorded music to become a superlative artistic entity unto itself? Certainly for many music listeners, the name and logo on an album sleeve can take on a significance which almost rivals the music etched into the vinyl itself. Connoisseurs of Elvis Presley, for instance, have been fetishizing his work for the legendary Memphis imprint Sun for so long and with such intensity that it has become a byword for everything raw and untamed about “The Hillbilly Cat” pre-Ed Sullivan Show, to the exclusion of his equally seminal early recordings for RCA, and despite the fact that the entirety of his Sun sessions can be fit easily onto two compact discs, alternate takes and all.
The cult of the label, in this sense, is the mark of a true record geek: one who consumes not only music but the physical media on which it is recorded, to the point where the medium achieves an almost ritualistic significance, superseding content and authorship alike. In their deepest, darkest unconscious desires, people like these (okay, I’ll admit, us) don’t just want the major label reissue of Elvis’ Sun sides; we want the genuine article, the sides themselves, on original plastic with the original dust and with “SUN RECORDS” emblazoned boldly across the original label. Remember in Nick Hornby’s High Fidelity, when prototypical record geek Rob Fleming fantasized about having his apartment walls painted with the logos for classic labels such as Stax, Sun, Chess and Trojan, mere hours after his longtime live-in girlfriend dumped him? Not only does this moment violate every law of break-up propriety and interior decorating taste in existence, but it demonstrates most eloquently the iconic power of a great label in the mind of the fanatic consumer.
Yet it is undeniable that there is something more to a great label than mere totemic significance; more than the fetish-object substitute for that artistic “aura” whose loss in the face of mass industry Walter Benjamin observed in his 1936 essay “The Work of Art in the Age of Mechanical Reproduction.” After all, what “aura” would a mere record label possess were it not for their musical signatures, a kind of industrial authorship akin to (but not nearly as hegemonic or restrictive as) the studio system of Classical Hollywood? And what’s a record label without the very human forces which drive it, defining for better or for worse the nature of its output? Thanks to the legendary blunder of A&R man Dick Rowe, the British company Decca was marked indelibly in my mind as the Label That Turned Down the Beatles for many of my formative years as a music listener. And on a more positive note, as the recently-released box set Forever Changing: The Golden Age of Elektra 1963-73 proves, classic labels needn’t necessarily possess a trademark sound when they’re guided by a person of vision; Elektra founder Jac Holzman signed artists as diverse as Phil Ochs, Nico, the Doors and the Stooges, with the only criterion for inclusion being the appeal of the music. The result, though without a “sound” as homogenized as those of Stax, Sun or Motown, was one of the most impressive rosters of its era.

All of this is key to interpreting the 50th anniversary of Stax Records, a label whose significance in the invention and refinement of soul music is second only to its Northern cousin/rival Motown, and whose musical worth, at least in my highly subjective opinion, might just have the edge. Founded in 1957 by Memphis, Tennessean siblings Jim Stewart and Estelle Axton (then under the name Satellite Records), Stax and its later subsidiary Volt represented the gold standard in raw Southern soul for roughly 15 years: from the summer 1960 release of breakthrough single “‘Cause I Love You” by Rufus and Carla Thomas until its mid-’70s decline and eventual bankruptcy in December of 1975. The prestige of Stax/Volt with regard to ’60s soul, as well as its persisting influence to this day, is simply undeniable; it is a label amongst labels, one of the very small handful in history which are every bit as important to popular music as the artists they recorded and released. For this reason it is on a certain level refreshing that Concord Music Group, the current rightsholders to the Stax name, have announced plans to reactivate the label – the fact that Concord recognizes the pedigree of the Stax name enough to resurrect it as an active producer of new music suggests a respect for music history which is rare in the current industry.
But to suggest that the “new Stax” is a true extension of the original, literally picking up where the label left off in 1975, would be more than a little ingenuous. As mentioned above, one of the key components of a great record label are the great men or women behind it, and Stax had at least two: founder Jim Stewart, whose vision took a small-time pop, country and rockabilly imprint and transformed it into one of the most crucial forces in Black music, and sales director-cum-driving force Al Bell, who was responsible both for bringing Stax’s rootsy Deep South sound to an urban audience in the North and for diversifying its sound in the wake of star singer Otis Redding’s 1968 death. It is difficult, if not impossible, to imagine Stax Records without at least one of these two men at the helm.
Perhaps even more importantly, the elements that make a great label great often have less to do with the personnel involved, however capable, and more to do with the musical zeitgeist, an ineffable and unpredictable quality which cannot be captured by something as simple as the resurrection of a name and a logo. Every record geek worth his salt knows what a “Sub Pop” record sounds like; chances are, however, that they think it sounds a lot more like Bleach or Superfuzz Bigmuff than the Shins or Iron & Wine. Is this the fault of the label, its owners, or its A&R personnel? Hardly; it’s just that nobody’s making records in the “classic” Sub Pop vein anymore, and chances are that nobody ever will. That time has past.
Ironically, the document which best proves the inimitable quality of Stax/Volt’s “Golden Age” is the same compilation with which Concord has chosen to launch its “new age”: Stax 50th Anniversary Celebration, a two-disc set packed to the brims with 50 tracks that demonstrate, as eloquently and succinctly as can do the subject justice, just how amazing Stax Records was. It’s a nigh-essential purchase for the neophyte, the perfect sampler for any number of classic artists from Johnnie Taylor to the Staple Singers, and a great listen to boot. But as a starting point for new Stax music, it shoots itself in the foot; one listen to these songs and it’s impossible not to ask oneself whether such dizzying heights can ever truly be replicated.
Beginning with Carla Thomas’ crystalline “Gee Whiz (Look at His Eyes)” (though inexplicably leaving off her breakout duet with Daddy Rufus, despite the fact that it is mentioned in the liner notes) and ending with the label’s last big hit (Shirley Brown’s “Woman to Woman”), Stax 50th represents a near-faultless compressed history, admittedly not as definitive as 2000’s four-disc Stax Story
or as exhaustive as the complete Stax/Volt singles boxes
, but arguably a more inviting listen for casual fans or newcomers than either. It’s all here, or at least most of it: “Green Onions,” “I’ve Been Loving You Too Long (To Stop Now),” “Knock on Wood,” “Soul Man.” And in those inevitable cases where an essential track has been left off the list (Otis’ “Try a Little Tenderness” and Sam & Dave’s “I Thank You” are both conspicuous in their absences, for starters), well, I for one am willing to guess that most listeners’ interests have been sufficiently piqued to invest in a disc or two by the individual artists.
Perhaps this collection’s greatest accomplishment, however, is that in compressing so many epochal sides into just over two hours, it provides a concise blueprint for just what made Stax so special: a combination of savvy entrepreneurship, geography, and some of the most impressive talent in music history. Just as Berry Gordy of Motown took inspiration from the assembly lines of Detroit to forge one of pop music’s greatest “hit factories,” so Stewart and Bell drew on Memphis’ rich heritage of gospel and rhythm-and-blues performance for the ultimate “live” aesthetic. Few session crews in soul music were as exciting as the Stax “house band,” otherwise known as Booker T. & The M.G.’s; but even after their 1971 departure following squabbles with new owner Bell over musical direction, the “Stax sound” was above all raw, untamed and impossibly funky, as evidenced by the Bar-Kays, something of a replacement for Booker, Cropper and company in the 1970s, whose performance of “Son of Shaft” in the 1973 film Wattstax
(unfortunately not included here, though the studio version makes a decent replacement) makes a case for that incarnation of the band as a criminally underlooked nexus of Hendrix-esque rock, nascent funk and full-throttle R&B.
Indeed, those who know Stax only from “Knock on Wood” and its ilk will find Stax 50th’s second disc something of a revelation. The single edit of Isaac Hayes’ “Walk on By” will make anyone with ears want to spring for the twelve-minute version on Hot Buttered Soul, the Staple Singers’ “Respect Yourself” and “I’ll Take You There” are evergreen despite their near-ubiquity, and relative obscurities from the Dramatics (“Whatcha See is Whatcha Get”) and the Emotions (the heavenly “So I Can Love You”) amply demonstrate the dichotomy between hard-edged funk and pop bliss that was post-’68 Stax. The first disc is no slouch in that department either, with gems like Mable John’s spellbinding “Your Good Thing (Is About to End)” and Linda Lyndell’s “What a Man” (best known for its inferior ’90s update by Salt-N-Pepa with En Vogue) justifying the collection’s price tag alone. Granted, the general standard of quality does begin to drop by the end: “Woman to Woman,” despite its historical importance as the label’s last hit before collapsing, is a fairly run-of-the-mill, cheeseball ballad, certainly not up to the standards of opener “Gee Whiz.” But overall, Stax 50th makes a very convincing case not only for its heavy hitters, but for the bridesmaids and bridesgrooms who have fallen through the cracks; there’s a lot to discover here, and not just for those who have never heard of Rufus Thomas before.
The question now, of course, is whether the Stax Records of 2007 and (presumably) beyond will truly be able to live up to its past. I don’t begrudge them for trying – and I’ll admit that signing Isaac Hayes to the label which he helped revolutionize, both as a songwriter and as a performer, was a very nice touch – but I’m not optimistic. Lightning doesn’t strike twice, and when the lightning in question is premium-grade Tennessee white lightning, well, you can only guess. But hey, why not give the new Stax a shot? After all, even if the Otis Reddings and Booker T.’s of the world seem decidedly thin on the ground these days, we’ll always have the music. And what glorious music it is.
- Zach Hoskins
Stax Records Official Site (Concord Music Group)
Stax Museum of American Soul Music
“The Stax Site”
Buy Stax 50th Anniversary Celebration
from Amazon